Today we will discuss In this article the meta description. How can we create a suitable right meta for the website content? Let’s get started.
Before starting the discussion we should know, what does meta description mean? Let’s go to know about meta description.
What is the meta description?
The meta description provides data about web pages to search engines and website visitors.
In elaborately,
A short summary of the web pages and contents that provide a descriptive summary for the benefit of users and search engines.
It is an HTML attribute. It is generally used in HTML and XHTML documents to create structured metadata of a web page or content. Meta tags are hidden in the header section and are not viewable on pages. It’s only visible to search engines and website visitors.
How does it work?
We have learned what is meta description. Now we will see how this HTML tag work. Meta tag act like a 155-160 characters description that provides data about web page content. When people search for something on search engines (Google, Bing, Yahoo) it shows in the search result. Here is an example.
It’s generally located under the blue line (This is the web page title. It knows as the HTML title tag). It helps search engines to understand the relevance of user search results. Sometimes some website creators did not use the meta description tag. In that case, search engines will show the first few sentences of the article or content to search for relevant content.
When people find relevant results that they looking for and are interested in enough generally click on the search result. This will enhance the website page’s click-through rate. In this way, it works.
Why is meta description important for web content?
A meta description is important for web content because it shows search engines and visitors a short summary of the webpage and its content. By seeing this summary people can understand which subject is covering this webpage.
Code sample
It stays on the header section of the webpage. There are many types of meta tags. That’s why we have to declare which type of meta it is. We declare the meta-type by writing this.
(meta name=”description”)
It means it is a descriptive type meta. So we have declared our meta-type. Now we will write a description in the content section.
(content=”The meta description will write here)
<head>
<meta name="description" content="The meta description will write here">
</head>Here is an example of using this code. This is the description of this page.
<head>
<meta name="description" content="Today we will discuss In this article about the meta description. How can we create a suitable right meta for the website content? Let's get start."/>
</head>How did Search Engines show?
The description did not show on the page. It shows only on search engine results pages (SERP). It looks like this.
Optimal length
The descriptions can be any length. Nowadays Google is getting smart. If we write a description of more than 160 characters Google will cut up the extended section. That’s why experts recommend trying to keep the description 50-160 characters. The standard length of the description is 160 characters and pixel (920px).
Is it help to improve SEO ranking?
Well, it didn’t help to improve SEO ranking. The official statement of Google, released in 2009 is shown in the search engine results and they can only enhance CTRs (click-through rates). That is linked to SEO & rankings.
By flowing all the steps we can right suitable meta descriptions for website content. We have to remember this meta description should relevant to the user’s search intent.
Before applying the steps we can check it locally. It’s good practice for perfect work.
The discussion is over for today. To get more articles like this stay with us.
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